Dealership Loyalty Over The Holidays

in Nov 24, 2020

      It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business, even with all the challenges associated with the Covid pandemic. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees an upsurge in[…]

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How to Price Your Prepaid Maintenance

How to Price Your Prepaid Maintenance

in Nov 24, 2020

Dealership prepaid maintenance pricing is so very important that it may be the single biggest factor between success and failure. Many F&I managers mark up their plans because they are commissioned on the gross of the aftermarket product sales. Over pricing for the sack of getting a few “home run” deals could be hurting your[…]

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Essential Elements of Customer Loyalty

Essential Elements of Customer Loyalty

in Oct 28, 2020

When it comes to your customers, there are key elements for creating customer loyalty. One thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients  to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; they may keep coming into your beautiful facility[…]

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Creating Dealership Brand Advocates

Creating Dealership Brand Advocates

in Oct 27, 2020

In today’s climate, consumers increasingly turn to family, friends, peers and even strangers to help make their buying decisions. Decisions as broad as who to do business with or as specific as which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too[…]

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