Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty
Years ago, consumers found it convenient to visit a local store owned by familiar faces. Each greeting welcomed you by name and offered helped. In the current age of mega-stores and brand chains, the customer experience has evolved. The staff encounter a plethora of customers walking through their doors and learning everyone’s name and being personable isn’t as frequent. customer loyalty
Because personable service encounters aren’t ad doable for large businesses, they’ve had to discover new ways to earn their customers’ loyalty. They’ve started to specialize in convenience. Businesses, such as Target, Safeway, Wells Fargo, and many more, all provide their customers with convenient ways to shop.
For example, if someone chooses to shop at Target, they’ll almost never be approached by a team member asking if they need any assistance. However, they are provided a downloadable app they can access on their phone. The app provides shoppers with daily deals, price checking, the ability to earn money back with their purchases, and more. When a company has an app that can provide its consumers with so many benefits, it translates as convenient.
How convenient is your dealership?
Convenience is becoming the most sought after element of customer loyalty and retention. The more convenient your dealership makes its transactions, the more likely those customers will continue to return to your business. With the future of vehicle sales predicted to slow, and service appointments predicted to increase, now is the time to evolve your customer retention tactics. Keep in mind that you can provide convenience and still lose customers if your customers’ experiences are unsatisfactory.
Time is money, and it’s often factored into consumers’ transactional decisions. You’ll find that they’ll choose to spend a little more money for a lot more convenience. Shopping is no longer solely about low prices and friendly service but leans towards how quickly and painlessly one can get what they need and get out.
Make certain that your dealership’s processes are consistently creating the most convenient customer experience, and your customers are bound to stick by your side.
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