Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty Years ago, consumers found[…]
Great customer experiences can win you customer loyalty. Many dealerships have added cafes and other perks to their locations to maintain their customers’ satisfaction. But these amenities cannot distract your customers from any service or sales mishaps, and it’s easy for them to inquire about the next competing stores. When a customer visits a business,[…]
When it comes to your business, there are key elements for creating customer loyalty. Many businesses fail to analyze the quality of their services. It’s perhaps one of the most essential ingredients to earning and keeping customers. Quality vs Poor Quality Service Customers may love your business and its staff, and continue visiting your well-designed[…]
Building lifetime customer loyalty is the primary purpose behind any good rewards program. The points should be easy to earn and be redeemable for a variety of rewards – rewards that are valuable to your customers. Members should be recognized and treated as if they were the most important customers out there – because the[…]
Times are changing, and so are consumer desires. What hasn’t changed are the fundamental business practices leading to customer loyalty for hundreds of years. Small shop owners in the early 1900’s kept customers coming back with friendly and familiar customer service. Today, customers seek convenience, above all. That is why businesses work harder to create[…]
Customers will exhibit various versions of customer loyalty depending on their buying habits. Whether we are playing the role of retailer or the role of the consumer, we understand this foundational principle. It is, in many ways, the basis for the dealer’s desire to understand our clientele. Understanding individuals’ buying habits helps us become better[…]
Everyone appreciates getting more value out of an investment than they initially put in. It’s not very often, however, that both the dealer and the customer feel they’ve profited as they see fit when the customer leaves the dealership. One party usually feels that they could have – or should have – gotten “more”. Imagine[…]
When offering an automotive prepaid maintenance program (PPM) to customers, what is the dealership hoping to get in return? Certainly, one answer is to gain long term customer affinity for the dealership. While that affinity is profitable, experience shows that customers who use a dealer’s repair facilities are much more likely to purchase a subsequent[…]
Colloquy just came out with its Annual Loyalty Census Report which informs retailers about top loyalty trends. The data in this report (which you can download free at the link above) is important for retailers to view and understand as it reflects the changing attitudes, desires and effectiveness of loyalty marketing, incentives and programs. In fact, this year had some pretty interesting results. While loyalty program membership increased to[…]
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially automotive – should embrace. The main point he makes is that our digital and physical world is evolving at light speed and, the[…]