This unique technology based customer retention program is designed to accomplish two main objectives that both affect a your dealership’s profitability more than any other business elements within your store. That being, product discounting in sales and F&I and maintaining long term customer retention.
Dealer Currency is a new technology in the form of a customer retention program. The concept is simple: replace the typical cash discounts given in everyday customer negotiations with your own form of internal dealer currency. This currency acts like a store credit which is only good on future purchases within your dealership or group of dealerships. You are in full control of where and how the currency can be issued, redeemed and when it expires.
Dealer Currency is completely automated and fully integrates with your accounting and DMS systems.