Win Customer Loyalty Through Convenience

Win Customer Loyalty Through Convenience

in Jan 19, 2022

Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty Years ago, consumers found[…]

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Quality Service Earns Customer Loyalty

in Jan 17, 2022

When it comes to your business, there are key elements for creating customer loyalty. Many businesses fail to analyze the quality of their services. It’s perhaps one of the most essential ingredients to earning and keeping customers. Quality vs Poor Quality Service Customers may love your business and its staff, and continue visiting your well-designed[…]

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Information is a Powerful Loyalty Tool

in Dec 21, 2021

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction, as the customer often interprets the salesperson as deceptive. But in reality, the salesperson may simply not have[…]

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Creating Brand Advocates for Your Business

Creating Brand Advocates for Your Business

in Dec 20, 2021

In today’s climate, consumers increasingly turn to family, friends, peers and even strangers to help make their buying decisions – decisions as broad as who to do business with, or as specific as which item to purchase. Having a solid strategy for creating brand advocates is more important than ever before, as too many bad[…]

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You Don’t Have to Be Company 2nd to be Customer 1st

in Jul 12, 2019

While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide a truly great customer experience. According to an article published by Which-50, 61% of marketing leaders stated that their company has a CXO (Chief Experience Officer), or equivalent position. This alone illustrates the importance[…]

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Does your Dealership Have an Employee Retention Problem?

in Jul 01, 2019

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue — so why is it happening? Well, an article  I recently read in Forbes shines[…]

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Customer Acquisition Can Be More Effective When You Spend $0

in Jun 26, 2019

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing.  Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both retention and acquisition to grow. But what if I told you there is a customer acquisition strategy that costs ZERO dollars? Interested? I thought[…]

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