Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook the importance of customer retention. Dealers who are looking to shift to a client-based culture may find it challenging, because it requires changing the culture of their store. Here are strategies[…]
Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty Years ago, consumers found[…]
When it comes to your business, there are key elements for creating customer loyalty. Many businesses fail to analyze the quality of their services. It’s perhaps one of the most essential ingredients to earning and keeping customers. Quality vs Poor Quality Service Customers may love your business and its staff, and continue visiting your well-designed[…]
The automotive industry has been in constant flux. New technologies have exploded onto the scene with electric vehicles, autonomous vehicles, and assistive tools. Include the challenges that Covid-19 has created and many dealers have had to adopt a whole new way doing business and that includes new ways to build dealership loyalty. In addition, consumer[…]
In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction, as the customer often interprets the salesperson as deceptive. But in reality, the salesperson may simply not have[…]
When we hear the term “Fixed Ops” we think of something that cannot be altered. The concept of the fixed ops variable is that it depends on the result of the various functions within a dealership, with the common goal of as car sales rise, so will servicerevenue. However, did you know your service revenue[…]
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying[…]
Did you know that… 98% of Customers Who Join a Rewards Program Provide an Email Address Email Open Rates for Reward Members are 300% Higher Than Non-Members Dealerships That Provide an Incentive for Customers to Return After a Visit Have a 20% Increase In Sales Statistics Show a 35% Service Visit Increase with Rewards Members Members Spend 11% More Annually on Service When Participating[…]
A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons: 1. Difficulty in measuring and using data Loyalty programs cannot be measured in[…]
Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol, Rhode Island, recently used its points-based service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day.” Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the subject line, “Be Our Valentine – View Your Gift Inside.”[…]