Essential Elements of Customer Loyalty

Essential Elements of Customer Loyalty

in Oct 28, 2020

When it comes to your customers, there are key elements for creating customer loyalty. One thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients  to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; they may keep coming into your beautiful facility[…]

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Win Customer Loyalty Through Convenience

Win Customer Loyalty Through Convenience

in Oct 17, 2020

Increased customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past and with so many digital options available to them it’s hard to be top of mind when it comes to their next purchase.   increase customer loyalty Years ago, perhaps you’d[…]

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Building Loyalty for Auto Dealerships

in Aug 27, 2020

The automotive industry has been in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. Throw in the all the issues that Covid has created and many dealers have had to adopt a whole new way doing business and that includes new ways to build dealership brand[…]

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A Recipe for Customer Retention

A Recipe for Customer Retention

in Aug 27, 2020

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to a more client-based culture may find it challenging. It’s a different mindset[…]

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Improving Service Drive Profitability

Improving Service Drive Profitability

in Aug 27, 2020

How can your dealership increase service drive profitability? As consumers wait longer than ever before between new vehicle purchases, refining your dealership’s service department process to generate more revenue can make a critical difference in your dealership’s bottom line. Let’s look at: –  Why the service drive has become a key component in dealership revenue[…]

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Information is a Powerful Loyalty Tool — if Used Properly

in Jul 03, 2019

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause friction as the customer interprets the salesperson as deceptive when, in fact, they may truthfully just not have the information.    In the past, sellers had a distinct advantage[…]

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Utilize a Rewards Program to Increase Marketing ROI

in Aug 10, 2018

Did you know that… 98% of Customers Who Join a Rewards Program Provide an Email Address Email Open Rates for Reward Members are 300% Higher Than Non-Members Dealerships That Provide an Incentive for Customers to Return After a Visit Have a 20% Increase In Sales Statistics Show a 35% Service Visit Increase with Rewards Members Members Spend 11% More Annually on Service When Participating[…]

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Identify & Remove the Obstacles to Customer Loyalty

in Jul 09, 2018

A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:  1.   Difficulty in measuring and using data  Loyalty programs cannot be measured in[…]

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