Why Dealers Need a Dealership Loyalty Program Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or General Motors MY GM Rewards. They play a key role in enhancing customer retention while heightening OEM brand awareness. With the help of a localized dealership[…]
Subscription-Based Strategies for Auto Dealerships Grow Consumer participation in subscription-based programs has skyrocketed over the last few years. From health and wellness to subscription boxes to home entertainment, consumers are showing they prefer to pay a monthly fee for their favorite products and services. Now OEMs are looking to identify additional revenue opportunities similar to[…]
Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook the importance of customer retention. Dealers who are looking to shift to a client-based culture may find it challenging, because it requires changing the culture of their store. Here are strategies[…]