Win Customer Loyalty Through Convenience

Win Customer Loyalty Through Convenience

in Oct 17, 2020

Increased customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past and with so many digital options available to them it’s hard to be top of mind when it comes to their next purchase.   increase customer loyalty Years ago, perhaps you’d[…]

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Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

in May 31, 2019

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers’ attempts to comparison shop on their smartphones when using a store’s Wi-Fi network. The system would identify when a customer is trying to access a competitor’s website[…]

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Is 2 Percent Good Enough for You?

in May 17, 2019

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not. Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference[…]

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Paying It Forward

in Apr 08, 2019

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do[…]

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For Loyalty, All You Need Is Love

in Mar 27, 2019

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this[…]

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Are Your Loyalty Communications Aligned With Your Brand?

in Nov 26, 2018

Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership known for? Aggressive, “best” pricing? Friendly, no-pressure salespeople? A multi-generation, family owned pillar of the community? A brand is your identity’s business, and conjures[…]

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