The 3 “Rs” for Targeted Email Marketing

in Mar 02, 2018

Most loyalty programs worth their salt come bundled with marketing tools – like email marketing systems – to help keep you in contact with your program members. Maintaining regular contact with your members is essential to building strong, long-term relationships, and email marketing is probably the most cost-effective method. But just because you can blast an email[…]

Read more

TODAY Show Discusses Benefits of Retail Customer Rewards Programs

in Feb 19, 2018

NBC’s TODAY show cohost Natalie Morales discusses the success and benefits of retail loyalty programs… from the customers’ perspective. Citing Wall Street Journal research, Morales states that three out of four Americans belong to a retail loyalty program, like DSW Rewards, CVS/pharmacy ExtraCare or Kroger Rewards. To guestsElizabeth Holmes (Wall Street Journal) and Carmen Wong Ulrich (personal finance expert and author of “The[…]

Read more

Real Results: LoyaltyTrac Increases Member Service Revenue by Thirty Percent

in Feb 16, 2018

A popular Ford dealership in Spokane, Washington has achieved measurable, significant success using the LoyaltyTrac® program. Since installing the program in 2004, this store’s service department revenue has increased 20%, customer defection has been all but eliminated and the average customer spend per repair order is $50 higher for program members compared to non-members. During[…]

Read more

Fresh Ideas for Service Department: Prepaid Maintenance Program Aids Customer Retention

in Feb 12, 2018

Car dealers are trying new ways to retain service-department customers. Pete Harvey is the general manager at Gillman Nissan, south of Houston. The dealership has sold several vehicles outside its primary market, and those buyers don’t always return to Gillman for their maintenance needs. To encourage them to stay on as service customers, Harvey has[…]

Read more

Driving To Success

in Feb 09, 2018

Before the onset of any successful journey – whether personal or professional – three questions need to be answered: Where am I?What is my destination?How do I get there? Unfortunately, we often focus so much on the goal or destination that planning the best route to actually reach that goal usually falls by the wayside.[…]

Read more