Before the onset of any successful journey – whether personal or professional – three questions need to be answered:
Where am I?
What is my destination?
How do I get there?
Unfortunately, we often focus so much on the goal or destination that planning the best route to actually reach that goal usually falls by the wayside. Valiantly striking out in the direction we think we should be heading, and hoping to eventually arrive where we intended, can lead to disappointing results.
The same applies to loyalty programs. As much as we would all love to just jump ahead to the finish line, successful rewards programs require planning, periodic evaluation and course corrections. And because you’ve chosen LoyaltyTrac as your retention program partner, you’re not alone on this journey. Consider us your personal navigator on your drive to success.
This is the purpose of Driving Retention.
Through our newsletters and new website, we will be providing you with hand-selected hints, insights and practical examples, all designed to guide you in your quest to improve loyalty at your store. We are here to lead you to higher profitability, greater customer retention and – ultimately – to your overall success.
Enjoy the drive!
The Editor
editor@drivingretention.com