Why Dealers Need a Dealership Loyalty Program Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or General Motors MY GM Rewards. They play a key role in enhancing customer retention while heightening OEM brand awareness. With the help of a localized dealership[…]
Subscription-Based Strategies for Auto Dealerships Grow Consumer participation in subscription-based programs has skyrocketed over the last few years. From health and wellness to subscription boxes to home entertainment, consumers are showing they prefer to pay a monthly fee for their favorite products and services. Now OEMs are looking to identify additional revenue opportunities similar to[…]
Today, American consumers are hanging onto their vehicles longer. The average vehicle on the road today is 11.9 years old. Incredibly, that’s up from 10.3 years, reported more than a decade ago. If your customers aren’t buying new vehicles, they’re instead repairing old ones. So, refining your dealership’s service drive can make a critical difference in[…]
So, why does the average dealer lack dedicated sales professionals for the service lane? Every dealer is going to earn sales from their service drive. However, it’s important you don’t hone in on how many service lane sales your store generates every month. Instead, shift your focus to sales you could have made, but fell[…]
Gaining a loyal customer is like forming a relationship. The introduction is followed by a period of courtship and, commitments are made. However, did you know that the longer you’ve had a customer relationship, the harder it is to keep it? Logically, you would expect to focus more on creating customer loyalty at the start[…]
Dealers often wonder what it takes to earn customer loyalty. The answer changes frequently and that is what makes earning loyalty so complicated. But improving dealership customer loyalty may be more tangible than you think. Technology continues to develop and improve, and consumers have more access to information and can diligently compare prices and services.[…]
Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty Years ago, consumers found[…]
Great customer experiences can win you customer loyalty. Many dealerships have added cafes and other perks to their locations to maintain their customers’ satisfaction. But these amenities cannot distract your customers from any service or sales mishaps, and it’s easy for them to inquire about the next competing stores. When a customer visits a business,[…]
Today, it’s difficult to keep customers’ loyalty. While it may take years to earn loyalty from a single customer, it takes only minutes to lose it. Your dealership may have multiple tactics for creating customer loyalty, from rewards programs to amazing customer service and luxury amenities. But one concept that earns and maintains customer loyalty[…]
While national brands do little for creating local brand loyalty, having a strategy for creating brand loyalty at the store level is a must. Most consumer targeting correspondences have long been based on a sense of urgency, such as “sale ends today!” or “hurry, only a few left!” That strategy may work if you are[…]