So, why does the average dealer lack dedicated sales professionals for the service lane? Every dealer is going to earn sales from their service drive. However, it’s important you don’t hone in on how many service lane sales your store generates every month. Instead, shift your focus to sales you could have made, but fell[…]
Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook the importance of customer retention. Dealers who are looking to shift to a client-based culture may find it challenging, because it requires changing the culture of their store. Here are strategies[…]
Gaining a loyal customer is like forming a relationship. The introduction is followed by a period of courtship and, commitments are made. However, did you know that the longer you’ve had a customer relationship, the harder it is to keep it? Logically, you would expect to focus more on creating customer loyalty at the start[…]
Dealers often wonder what it takes to earn customer loyalty. The answer changes frequently and that is what makes earning loyalty so complicated. But improving dealership customer loyalty may be more tangible than you think. Technology continues to develop and improve, and consumers have more access to information and can diligently compare prices and services.[…]
Customer loyalty is becoming increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store or brand as they were in the past. With the internet providing so many options available to them, your dealership may end up in a handful of locations they’re considering visiting. increase customer loyalty Years ago, consumers found[…]
Great customer experiences can win you customer loyalty. Many dealerships have added cafes and other perks to their locations to maintain their customers’ satisfaction. But these amenities cannot distract your customers from any service or sales mishaps, and it’s easy for them to inquire about the next competing stores. When a customer visits a business,[…]
Today, it’s difficult to keep customers’ loyalty. While it may take years to earn loyalty from a single customer, it takes only minutes to lose it. Your dealership may have multiple tactics for creating customer loyalty, from rewards programs to amazing customer service and luxury amenities. But one concept that earns and maintains customer loyalty[…]
While national brands do little for creating local brand loyalty, having a strategy for creating brand loyalty at the store level is a must. Most consumer targeting correspondences have long been based on a sense of urgency, such as “sale ends today!” or “hurry, only a few left!” That strategy may work if you are[…]
Is your dealership doing everything possible to keep your customers satisfied and returning to your business? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing high quality customer service. How is “good customer service” defined? Though there isn’t a simple answer to this question,[…]
Email communication has a lasting effect on your customers. The effort your business puts pours into them can make or break your customer loyalty. Many businesses tend to focus on the overall transaction, overlooking the small details, and diminishing the customer’s experience. These small but important details could be as simple as misleading or poorly[…]