Did you know that… 98% of Customers Who Join a Rewards Program Provide an Email Address Email Open Rates for Reward Members are 300% Higher Than Non-Members Dealerships That Provide an Incentive for Customers to Return After a Visit Have a 20% Increase In Sales Statistics Show a 35% Service Visit Increase with Rewards Members Members Spend 11% More Annually on Service When Participating[…]
Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and[…]
Even though businesses spend a great deal of time marketing to new customers, the best business lies in existing clients. Loyal customers tend to buy more, spend more and talk about your business more. Before customer loyalty programs came about, sincere customers got the same standard perks as the rest of the world, until finally, someone spoke[…]
One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic? Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA? AAA sounds great until you[…]
Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service. Here are 5 communication tips to make sure that you and your managers[…]
To build loyal customers, ensure all communications, solicitations and offers you send treat them as “exclusive members,” and not as just another one of the retail herd. The herd is homogenous and impersonal. An exclusive member is an individual who feels they are receiving some form of special treatment. Recently, I received three different $50.00[…]
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is.[…]
Happy, loyal employees can be fantastic talkers. The bigger the brand, the more potential advocates you have. And while not every employee will want to do it, that’s OK — because just as many will. Here’s how to help the eager ones share: 1. Show them how to do it You probably have a lot of employees[…]
I am sure many of you will have heard the saying “If you love something, set it free. If it comes back, it’s meant to be.” While this may be good advice for relationships, it’s certainly not good advice for business. A recent whitepaper examined how many companies focus too much on share-of-market and the resulting damage.[…]
Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from the title of the post,[…]