Recommended Read: 3 Ways To Get Customer Loyalty Wrong

in May 28, 2018

Customer loyalty is a topic that is more important than ever, as technology has created more consumer fragmentation, as well as creating message and brand overwhelm.

While it’s a critical strategic endeavor for every company, even some of the largest brands in the world make significant customer loyalty mistakes. As a small business, you may have even more at stake.

Here are three key ways that companies get their customer loyalty efforts backwards:

1. Not Respecting Your Existing Customer

2. Rewarding Spenders but Not Senders

3. Creating a Loyalty Program vs. Brand Loyalty

Remember that true loyalty comes from customers feeling that you care about them or that they were treated like a king or queen when dealing with you.

Source:, January 6, 2012. Author, Carol Roth.

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