The Key to Modern Customer Loyalty

The Key to Modern Customer Loyalty

in Oct 26, 2020

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many choices as today, but that’s why businesses need to work harder these days to create[…]

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Are Your Salespeople Evergreen or Shedding Customers?

in Jan 16, 2019

An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no matter what business and/or the economy is like. They nurture their relationships with[…]

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Want to Increase Sales? Target Your Current Customers

in Nov 30, 2018

Social Media Examiner recently published an interview with Becky Carroll, author of The Hidden Power Of Your Customers, a book about growing your business by tapping into your current customers. Yes, your current customers.  As small business owners, we often focus on acquiring customers.  The easiest sale, however, is to the ones we already acquired.  Think about it: you[…]

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Selling in the Service Drive with a Twist

in Sep 10, 2018

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the[…]

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Utilize a Rewards Program to Increase Marketing ROI

in Aug 10, 2018

Did you know that… 98% of Customers Who Join a Rewards Program Provide an Email Address Email Open Rates for Reward Members are 300% Higher Than Non-Members Dealerships That Provide an Incentive for Customers to Return After a Visit Have a 20% Increase In Sales Statistics Show a 35% Service Visit Increase with Rewards Members Members Spend 11% More Annually on Service When Participating[…]

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Customer Loyalty: What It Is & Why It’s Important

in May 23, 2018

The National Business Research Institute (NBRI) recently published an infographic detailing why customer loyalty is important, what customer loyalty is, the problem or disconnect between businesses and their customers, the solution for improving customer loyalty and the future of “customer delight.” “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve[…]

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