Essential Elements of Customer Loyalty

Essential Elements of Customer Loyalty

in Oct 28, 2020

When it comes to your customers, there are key elements for creating customer loyalty. One thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients  to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; they may keep coming into your beautiful facility[…]

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Are Your Salespeople Evergreen or Shedding Customers?

in Jan 16, 2019

An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no matter what business and/or the economy is like. They nurture their relationships with[…]

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Building Up Employees’ Loyalty and Engagement

in Aug 27, 2018

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange. Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will engage their attention – and draw[…]

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Why Dealers Already Offer The Apple Experience

in Jul 11, 2018

Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an[…]

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