Loyalty Countdown #1 – Build Staff Loyalty

in May 04, 2018

It’s a fact: any firm with a high level of customer loyalty has also earned a high level of staff loyalty. It’s darn near impossible to build strong customer loyalty with a staff that is in constant turnover. Why? Because customers buy relationships and familiarity. They want to buy from people who know them and their preferences. The key rule of loyalty: serve your employees first so they, in turn, can serve your customer.

Action Step: Hold regular meetings with staff and ask these questions: What makes our company a good place to work? What can be done to make it an even better place to work? Take action on what you learn.

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