Email communication has a lasting effect on your customers. The effort your business puts pours into them can make or break your customer loyalty. Many businesses tend to focus on the overall transaction, overlooking the small details, and diminishing the customer’s experience. These small but important details could be as simple as misleading or poorly[…]
It’s a fact: any firm with a high level of customer loyalty has also earned a high level of staff loyalty. It’s darn near impossible to build strong customer loyalty with a staff that is in constant turnover. Why? Because customers buy relationships and familiarity. They want to buy from people who know them and their preferences. The key[…]
Today’s customers are smarter, better informed and more intolerant of being “sold” than ever before. They expect doing business with you to be as hassle-free and gratifying for them as possible. When they experience good service elsewhere, they bring an if-they-can-do-it-why-can’t-you? attitude to their next transaction with you. They believe you earn their business with service[…]
Loyalty programs – all but non-existent a decade ago – have become increasingly popular in virtually every business and retail establishment. As the demand for effective and efficient loyalty rewards programs continues to rise, so does the supply of available programs. But even a professional with limited experience in the world of rewards programs can[…]
Every business should be implementing new growth strategies as the market finally picks up steam. Your CRM system can be a valuable asset if utilized properly. On the other hand, it can be a growth deterrent if mismanaged. Simply put, your CRM system should acquire, grow and retain profitable customer relationships in order to create[…]
NBC’s TODAY show cohost Natalie Morales discusses the success and benefits of retail loyalty programs… from the customers’ perspective. Citing Wall Street Journal research, Morales states that three out of four Americans belong to a retail loyalty program, like DSW Rewards, CVS/pharmacy ExtraCare or Kroger Rewards. To guestsElizabeth Holmes (Wall Street Journal) and Carmen Wong Ulrich (personal finance expert and author of “The[…]