Remarkable companies always follow up with their customers. Why? It helps them learn more about their fans, catches negative feedback before it hits the fan, and inspires word of mouth. (Plus, it’s just nice.) Here are three great ways to do it: 1. With a courtesy call 2. With a video message 3. With a congratulation[…]
Dealers using an incentive program (such as our BeBack card), find that approximately 18% – 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card. Salespeople select the prospects who are leaving the dealership without making a vehicle purchase, and give them a denomination-based incentive card as an enticement to[…]
In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history. Why? According to Orlando[…]
Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. An increasing number of people who like a[…]
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits, some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer[…]
Last month General Motors announced a new compensation structure based on customer retention. The pay plan affects 29,000 salaried employees in the U.S., who will be paid bonuses based on how well they promote customer loyalty through return purchases and services. Third-party sales data and internal numbers will determine if a dealership hits its loyalty target. It’s nice[…]
Who doesn’t love free stuff? If your business has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who come into your business for products and services or who make purchases[…]
People respond to what is relevant to their needs, desires and motivations. With the help of customer loyalty data, companies are learning about the behaviors of their customers and acting on that knowledge to identify their best and highest-potential customers and personalize their communications. They are beginning to understand how communicating with (not at) their customers in meaningful ways can encourage the[…]
Customer loyalty is a topic that is more important than ever, as technology has created more consumer fragmentation, as well as creating message and brand overwhelm. While it’s a critical strategic endeavor for every company, even some of the largest brands in the world make significant customer loyalty mistakes. As a small business, you may have[…]
One of my favorite comedians is Bill Engvall, who does the “Here’s Your Sign” gags. According toWikipedia, “Engvall describes people who ask questions to which the answers should be obvious, and in the process, Engvall shows these people to be stupid. With the tag, “Here’s Your Sign”, Engvall then metaphorically gives these people a sign declaring[…]