A Case for Dealer-Branded Service Retention Programs

By Editor
in
Driving Retention Blog
Nov 07, 2018

Dealers using loyalty programs or prepaid maintenance (PPM) programs designed specifically for their dealership’s client demographics and geographic location enjoy significantly higher levels of customer retention and service up-sell. In addition to an increased program ROI, dealerships that utilize a personal dealer-branded PPM see continual increases in vehicle repurchase intent.  In fact, because these plans are captive service[…]

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Prepaid and Complimentary Maintenance Plans Equal Loyalty from Next Gen Customers

By Editor
in
Driving Retention Blog
Oct 15, 2018

New data from DMEautomotive reveals power of OEM/PPMs lasts well beyond expiration While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many question how effective these plans really are and if they do in fact provide the intended retention and ROI. Good news—research shows that they do and additionally[…]

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How to Build Customer Loyalty in 2013

By Editor
in
Driving Retention Blog
Oct 10, 2018

As we enter 2013, the business world remains in a state of uncertainty. Will the economy recover? Will new taxes be in place? Regardless of what happens, your key to success will lie in one thing: customer loyalty. Customer loyalty builds your business when times are good and keeps you in business when times are bad.[…]

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What’s in Your Wallet?

By Editor
in
Driving Retention Blog
Oct 08, 2018

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to consumers at select and very notable retailers.[…]

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What History Can Tell Us about Loyalty

By Editor
in
Driving Retention Blog
Oct 05, 2018

“The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England. Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The[…]

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GM: Why Customers Are Loyal Despite Recalls

By Editor
in
Driving Retention Blog
Sep 14, 2018

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes[…]

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How E-Mails Can Build Customer Loyalty

By Editor
in
Driving Retention Blog
Sep 12, 2018

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested[…]

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