Dealers often wonder what it takes to earn customer loyalty. The answer changes frequently and that is what makes earning loyalty so complicated. But improving dealership customer loyalty may be more tangible than you think. Technology continues to develop and improve, and consumers have more access to information and can diligently compare prices and services.[…]
Earning true customer loyalty is a process and it takes a fair amount of time. Some results are not apparent for months and many times it requires internal business process changes, as well as complete culture changes – initiated at the highest leadership levels. A study by the Temkin Group explains that many executives mistakenly[…]
Creating a loyal customer is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made. Loyalty in the automotive world is something that everyone battles from the OEM level to the dealership. Did you know, however, that the longer you’ve had a customer the[…]
Actions speak louder than words. Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal. They can even take a loyal customer and make them into a brand advocate. Author and thought-leader[…]