The Key to Modern Customer Loyalty

The Key to Modern Customer Loyalty

in Oct 26, 2020

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many choices as today, but that’s why businesses need to work harder these days to create[…]

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Different Types of Customer Loyalty

Different Types of Customer Loyalty

in Oct 23, 2020

Different customers will exhibit different types of customer loyalty based upon their personal buying habits; whether we are playing the role of retailer or the role of consumer, we understand this foundational principle without giving it much thought. It is, in many ways, the basis for our desire to understand our clientele; understanding individuals’ buying[…]

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Rewards Programs Mean More than Just Rewards

Rewards Programs Mean More than Just Rewards

in Oct 23, 2020

Customer loyalty programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come along with rewards programs – and those are[…]

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Improving Dealership Customer Loyalty

Improving Dealership Customer Loyalty

in Oct 22, 2020

The never-ending question is… what does it take to your retail customer loyalty. Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult. Improving dealership customer loyalty may be simpler than you think. As technology continues to develop and improve, consumers have more access to information and[…]

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Wowing the Customer

in Aug 27, 2020

Actions speak louder than words. Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal. They can even take a loyal customer and make them into a brand advocate. Author and thought-leader[…]

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Why Consumers Are Navigating Away from Traditional Customer Service

in Jul 31, 2019

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a support agent, explain the problem,then be transferred to another agent, repeat your story and hope they are the right person to resolve the problem. We[…]

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Does your Dealership Have an Employee Retention Problem?

in Jul 01, 2019

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue — so why is it happening? Well, an article  I recently read in Forbes shines[…]

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