Dealership Loyalty Over The Holidays

in Nov 24, 2020

      It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business, even with all the challenges associated with the Covid pandemic. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees an upsurge in[…]

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Wowing the Customer

in Aug 27, 2020

Actions speak louder than words. Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal. They can even take a loyal customer and make them into a brand advocate. Author and thought-leader[…]

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Don’t Forget Mr. & Mrs. Cellophane!

in Aug 07, 2019

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management[…]

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Why Consumers Are Navigating Away from Traditional Customer Service

in Jul 31, 2019

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a support agent, explain the problem,then be transferred to another agent, repeat your story and hope they are the right person to resolve the problem. We[…]

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Don’t Eat Tomato Soup with Chopsticks

in Jul 29, 2019

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in? Do you know? You could certainly reach out to John and see if you can get any[…]

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Communication Makes Everything Easier

in Jul 26, 2019

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal[…]

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