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Category: Driving Retention

Why Dealerships Need a Loyalty Program

By Mike G

Aug 26, 2022

Why Dealers Need a Dealership Loyalty Program Today, most OEM manufacturers know the importance of retaining customers and offer some form of a loyalty program like Ford Pass or General Motors MY GM Rewards. They play a key role in enhancing customer retention while heightening OEM brand awareness. With the help of a localized dealership[…]

The Recipe for Successful Customer Retention

By Mike G

Driving Retention

Jan 21, 2022

Dealerships spend a lot of time and effort attracting new customers. But some dealers may become fixated on drawing in new customers and overlook the importance of customer retention. Dealers who are looking to shift to a client-based culture may find it challenging, because it requires changing the culture of their store. Here are strategies[…]