Discover card leads the credit card industry in customer brand loyalty for the 15th consecutive year, according to an annual study by the independent research firm Brand Keys, Inc. The 2011 Brand Keys Customer Loyalty Engagement Index(SM) examined 528 brands in 79 categories to determine the degrees of loyalty that consumers exhibit toward their favorite[…]
Every business should be implementing new growth strategies as the market finally picks up steam. Your CRM system can be a valuable asset if utilized properly. On the other hand, it can be a growth deterrent if mismanaged. Simply put, your CRM system should acquire, grow and retain profitable customer relationships in order to create[…]
NBC’s TODAY show cohost Natalie Morales discusses the success and benefits of retail loyalty programs… from the customers’ perspective. Citing Wall Street Journal research, Morales states that three out of four Americans belong to a retail loyalty program, like DSW Rewards, CVS/pharmacy ExtraCare or Kroger Rewards. To guestsElizabeth Holmes (Wall Street Journal) and Carmen Wong Ulrich (personal finance expert and author of “The[…]
A popular Ford dealership in Spokane, Washington has achieved measurable, significant success using the LoyaltyTrac® program. Since installing the program in 2004, this store’s service department revenue has increased 20%, customer defection has been all but eliminated and the average customer spend per repair order is $50 higher for program members compared to non-members. During[…]
With new vehicle sales down, there’s still a wealth of opportunity for fixed operations directors and service managers to really grow business. While almost all industry experts are calling for a slow and lengthy market rebound there is no doubt that vehicle sales will continue to be substantially lower than they’ve been in recent years. […]
Car dealers are trying new ways to retain service-department customers. Pete Harvey is the general manager at Gillman Nissan, south of Houston. The dealership has sold several vehicles outside its primary market, and those buyers don’t always return to Gillman for their maintenance needs. To encourage them to stay on as service customers, Harvey has[…]
Before the onset of any successful journey – whether personal or professional – three questions need to be answered: Where am I?What is my destination?How do I get there? Unfortunately, we often focus so much on the goal or destination that planning the best route to actually reach that goal usually falls by the wayside.[…]