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Tag: segmented marketing

Using Data to Improve Marketing and Strengthen Customer Loyalty

By Editor

Sep 05, 2018

Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for the purpose of defining a more precise behavioral profile that will lead to a predisposition or higher purchase rate for a specific offering. Data Segmentation is when you break your customer base into groups and identify generally[…]

What’s the Big Deal about Data Anyways? – Part Four

By Editor

Driving Retention Blog

Sep 03, 2018

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after[…]