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Tag: repurchase ratio

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How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

By Editor
in
Driving Retention Blog
Feb 01, 2019

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as well as shifting from a sales-focused goal to one of retention, it also includes a nationwide[…]

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