4 Tips for Combating Loyalty Program Fatigue
in Mar 18, 2019
How many loyalty cards do you have in your wallet? The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers, but as it turns out, all these programs and cards are having an unintended effect: customer loyalty fatigue.[…]