5 Things That Make a Great Customer Experience

in May 15, 2019

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2 days. In[…]

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Why the Least Interesting Thing for Consumers Will Be to Drive a Car

in May 10, 2019

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from the rest of the pack. In fact, he stated, “Automotive companies are transforming into experience businesses. In[…]

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