Dealership Loyalty Over The Holidays

in Nov 24, 2020

      It’s beginning to look a lot like the holidays. In retail, that typically means an upsurge in business, even with all the challenges associated with the Covid pandemic. In the automotive industry, the sales department typically finds consumers buying vehicles for their loved ones. And the service department sees an upsurge in[…]

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The Key to Modern Customer Loyalty

The Key to Modern Customer Loyalty

in Oct 26, 2020

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many choices as today, but that’s why businesses need to work harder these days to create[…]

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Rewards Programs Mean More than Just Rewards

Rewards Programs Mean More than Just Rewards

in Oct 23, 2020

Customer loyalty programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come along with rewards programs – and those are[…]

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Don’t Forget Mr. & Mrs. Cellophane!

in Aug 07, 2019

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management[…]

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Why Consumers Are Navigating Away from Traditional Customer Service

in Jul 31, 2019

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a support agent, explain the problem,then be transferred to another agent, repeat your story and hope they are the right person to resolve the problem. We[…]

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Don’t Eat Tomato Soup with Chopsticks

in Jul 29, 2019

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in? Do you know? You could certainly reach out to John and see if you can get any[…]

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Communication Makes Everything Easier

in Jul 26, 2019

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal[…]

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Ways To Increase Productivity

in Jun 28, 2019

Let’s face it. The car business can be brutal. Many in auto retail find themselves working long hours, under stressful conditions, with hardly any free time to see their families or enjoy other activities.  In our industry, many managers are under a lot of stress. The stress of production can wear a person out– whether that’s sales goals to be met, or service revenue targets. As a[…]

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