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Tag: long-term potential

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Pricing Pre-Paid Maintenance Plans is Critical to Their Success

By Editor
in
Driving Retention Blog
Feb 20, 2019

Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of[…]

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