The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

in Mar 02, 2018

If you fly, buy pet food or dine out, you probably participate in a customer loyalty program. Chances are, because these and other merchants reward you for shopping with them, you tend to return to them frequently when you’re ready to repurchase. Loyalty programs are powerful customer retention tools. They work by changing customer behavior.[…]

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