Groupon Rewards Launched in Attempt to Build Customer Loyalty

in Mar 28, 2018

Today Groupon launched the first phases of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers demonstrate no loyalty to the businesses offering deals. What Groupon Rewards Does: Groupon users who spend a merchant-determined fixed amount (at that same merchant) can earn[…]

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