Do You Choose Your Customers Or Do They Choose You?

in Aug 24, 2018

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships try and attract aren’t necessarily the customers they really should be targeting.  According to the article, it’s solely the dealership’s fault.[…]

Read more