Real Results: How Did Bristol Toyota Scion Create a Valentine’s Day Email Campaign with a 58% Open Rate?

in May 21, 2018

Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol, Rhode Island, recently used its points-based service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day.” Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the subject line, “Be Our Valentine – View Your Gift Inside.”[…]

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The 3 “Rs” for Targeted Email Marketing

in Mar 02, 2018

Most loyalty programs worth their salt come bundled with marketing tools – like email marketing systems – to help keep you in contact with your program members. Maintaining regular contact with your members is essential to building strong, long-term relationships, and email marketing is probably the most cost-effective method. But just because you can blast an email[…]

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