Study Reveals that Dealer-Branded Prepaid Maintenance Programs Boost Customer Retention and Service Up-sell
in Sep 24, 2018
Dealer-branded prepaid maintenance (PPM) programs that are 100 percent funded by customers are boosting service revenue by 15 percent and customer retention to 60 percent (and even higher). These findings and other auto dealer reports are featured in a new white paper from Performance Loyalty Group. Ancira Winton Chevrolet in San Antonio, Texas, enjoys $80 additional up-sell per repair order[…]