Text Communication

in Jun 17, 2019

Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliance rules and laws that have to be followed, many dealers are hesitant to adopt text messaging — they simply don’t want to risk it.  Consumers prefer to communicate via text because it’s short, to the point and non-intrusive. Have you ever[…]

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For Maximum Revenue You Must Get Emotional

in Mar 04, 2019

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour. Technology has even advanced to the point that[…]

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It’s 2019… Now What?

in Jan 09, 2019

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t. This time of year is generally crammed with reports, RDRs, OEM face downs and accountability. It is also the[…]

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What Do Consumers Want in Exchange for Their Loyalty?

in Jan 07, 2019

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition. As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are[…]

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Own Your Way to Customer Loyalty

in Dec 19, 2018

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue[…]

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