When It Comes to Customers Don’t Judge a Book By Its Cover

in Jun 12, 2019

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership, or perhaps the dealership lost the sale altogether. But it has happened and still continues.   Here are a few examples:  According[…]

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