Dealership Loyalty Programs Benefitting Everyone Involved

in Dec 30, 2021

There are countless opportunities for participating in customer loyalty programs. When merchants reward their customers for purchasing from them, they gain a positive reputation and endless customer retention.

Loyalty programs are powerful customer retention tools, altering consumers’ perspective of  businesses they consider buying from. Well-organized and marketed loyalty programs reveal the value a business offers its consumers. This earned fidelity builds longer-lasting relationships that convert to tangible, repeatable business opportunities.

Set Up, Management & Measurement

For the auto retailer using a third-party loyalty program, the results can be significant.

• Retention increases upwards of 20% or more
• 50% return rate from customers engaged in the dealership’s loyalty program
• Increases of .5 hours per RO due to repeat customers

Despite these powerful statistics, nearly three-quarters of all dealers in America remain reluctant to adopt a loyalty program as part of their business practices.

• Dealers are often unclear about the benefits of integrating a loyalty program into their business
• Dealers who understand the value of a loyalty program are sometimes confused about these programs’ structures and processes, and how to implement such a program throughout the dealership. Thus, they forgo setting one up for themselves.
• Dealers are often unclear about what they should expect from a loyalty program, and how to successfully operate it once it’s installed

The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Setup, Management & Measurement describes the who, what, when, where and why of successful auto retailer loyalty programs. It’s informative, instructive, and helpful when considering a loyalty program for a dealership.

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