Auto Dealership Customer Retention Programs

Improving Dealership Performance Through
Greater Customer Engagement

Performance Group provides automotive OEM’s with the technologies and enabled digital marketing solutions for generating vehicle test drives, fostering dealership customer retention, and improving retail customer engagement. Our automotive clients rely on our processes, insight and creativity as well our data-driven solutions to grow, maintain and strengthen their valuable relationships with both their vehicle retailers and retail consumers.

Test Drive Promotions

Multi-channel promotions are designed to stimulate retail enthusiasm and consumer adoption of specific OEM product initiatives. In some cases, retail adoption is increased by utilizing partnerships with recognizable consumer products such as Apple, Amazon, Visa and others.

Customer Engagement

Lifestyle and informational initiatives centering around increasing parts and service retail activities and accessory sales. Consisting of informative micro sites designed to raise brand awareness, appraise consumers of product offerings and collection of key consumer data.
Bespoke multi-lingual retail automotive customer loyalty rewards programs. Designed to increase service retention, brand ambassadorship/awareness and vehicle repurchase rates.

Recall Administration

Recall Connect provides manufacturers and dealers with supplementary recall management. An extremely, comprehensive program encompassing all aspects of recall administration for retail customers, dealers, and fleets.

Dealership Employee Retention

Rewards and Incentive programs for dealer employees, fleets and parts wholesalers. This program was pioneered with BMW & Mini with the purpose of increasing wholesale parts and MPU sales for dealerships nationwide.
Also, utilized in the dealership environment as a communication and learning mechanism for training on new product launches and for disseminating accurate product information to retail salespersons.

Digital Marketing

OEM specific parts and service micro-sites with variable targeted offers with key data collection. Both dealer-specific, local and national offers driven by predictive social media & email and campaigns directed to initiate and drive service appointments for OEM dealers.