Want to Increase Sales? Target Your Current Customers

in Nov 30, 2018

Social Media Examiner recently published an interview with Becky Carroll, author of The Hidden Power Of Your Customers, a book about growing your business by tapping into your current customers. Yes, your current customers.  As small business owners, we often focus on acquiring customers.  The easiest sale, however, is to the ones we already acquired.  Think about it: you[…]

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Are Your Loyalty Communications Aligned With Your Brand?

in Nov 26, 2018

Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership known for? Aggressive, “best” pricing? Friendly, no-pressure salespeople? A multi-generation, family owned pillar of the community? A brand is your identity’s business, and conjures[…]

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Google Just Made Targeted Ads More Effective

in Nov 19, 2018

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new[…]

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A Simple Roadmap to Customer Loyalty

in Nov 14, 2018

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis – customers, co-workers, employees, bosses, technology – at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty and retention. There are plenty[…]

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