Retention, Loyalty or Acquisition Marketing?

in Oct 17, 2018

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important — as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used[…]

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Prepaid and Complimentary Maintenance Plans Equal Loyalty from Next Gen Customers

in Oct 15, 2018

New data from DMEautomotive reveals power of OEM/PPMs lasts well beyond expiration While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many question how effective these plans really are and if they do in fact provide the intended retention and ROI. Good news—research shows that they do and additionally[…]

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When Will I See You Again?

in Oct 15, 2018

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. Customer’s defect for many reasons and the longer an individual owns a car, the harder it can[…]

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It’s All a Matter of Perspective

in Oct 10, 2018

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer? Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear[…]

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How to Build Customer Loyalty in 2013

in Oct 10, 2018

As we enter 2013, the business world remains in a state of uncertainty. Will the economy recover? Will new taxes be in place? Regardless of what happens, your key to success will lie in one thing: customer loyalty. Customer loyalty builds your business when times are good and keeps you in business when times are bad.[…]

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What’s in Your Wallet?

in Oct 08, 2018

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to consumers at select and very notable retailers.[…]

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What History Can Tell Us about Loyalty

in Oct 05, 2018

“The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England. Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The[…]

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