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Tag: value propositions

Stop Racing to the Bottom: Sell Value Instead of Discounts

By Editor
in
Driving Retention Blog
Nov 16, 2018

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing – from $325 all the way up to $1800 — but was unable to tell the difference between any of the brand offerings. The features[…]

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