Social Media Examiner recently published an interview with Becky Carroll, author of The Hidden Power Of Your Customers, a book about growing your business by tapping into your current customers. Yes, your current customers. As small business owners, we often focus on acquiring customers. The easiest sale, however, is to the ones we already acquired. Think about it: you[…]
Most loyalty programs worth their salt come bundled with marketing tools – like email marketing systems – to help keep you in contact with your program members. Maintaining regular contact with your members is essential to building strong, long-term relationships, and email marketing is probably the most cost-effective method. But just because you can blast an email[…]
NBC’s TODAY show cohost Natalie Morales discusses the success and benefits of retail loyalty programs… from the customers’ perspective. Citing Wall Street Journal research, Morales states that three out of four Americans belong to a retail loyalty program, like DSW Rewards, CVS/pharmacy ExtraCare or Kroger Rewards. To guestsElizabeth Holmes (Wall Street Journal) and Carmen Wong Ulrich (personal finance expert and author of “The[…]
Car dealers are trying new ways to retain service-department customers. Pete Harvey is the general manager at Gillman Nissan, south of Houston. The dealership has sold several vehicles outside its primary market, and those buyers don’t always return to Gillman for their maintenance needs. To encourage them to stay on as service customers, Harvey has[…]