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Tag: retention and loyalty marketing

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Setting Something Free Doesn’t Mean It’ll Come Back

By Editor
in
Driving Retention Blog
Jul 23, 2018

I am sure many of you will have heard the saying “If you love something, set it free. If it comes back, it’s meant to be.” While this may be good advice for relationships, it’s certainly not good advice for business. A recent whitepaper examined how many companies focus too much on share-of-market and the resulting damage.[…]

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