Identify & Remove the Obstacles to Customer Loyalty

in Jul 09, 2018

A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:  1.   Difficulty in measuring and using data  Loyalty programs cannot be measured in[…]

Read more