Are Your Loyalty Communications Aligned With Your Brand?
in Nov 26, 2018
Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership known for? Aggressive, “best” pricing? Friendly, no-pressure salespeople? A multi-generation, family owned pillar of the community? A brand is your identity’s business, and conjures[…]