How Opt-in E-mail Truly Delivers ‘Exclusive Member’ Loyalty Values
in Aug 01, 2018
To build loyal customers, ensure all communications, solicitations and offers you send treat them as “exclusive members,” and not as just another one of the retail herd. The herd is homogenous and impersonal. An exclusive member is an individual who feels they are receiving some form of special treatment. Recently, I received three different $50.00[…]