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Using Data to Improve Marketing and Strengthen Customer Loyalty

By Editor
in
Driving Retention Blog
Sep 05, 2018

Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for the purpose of defining a more precise behavioral profile that will lead to a predisposition or higher purchase rate for a specific offering. Data Segmentation is when you break your customer base into groups and identify generally[…]

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