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Tag: improving CPRO

Prepaid Maintenance Delivers More than Customer Retention

Prepaid Maintenance Delivers More than Customer Retention

By Editor
in
Driving Retention Blog
Dec 20, 2021

When offering an automotive prepaid maintenance program (PPM) to customers, what is the dealership hoping to get in return? Certainly, one answer is to gain long term customer affinity for the dealership. While that affinity is profitable, experience shows that customers who use a dealer’s repair facilities are much more likely to purchase a subsequent[…]

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